My first year at Saint Mary's, I had a class on globalization and it truly changed the way I viewed all nonprofit work. Globalization is a huge word with a very nebulous meaning. Regardless of how you define globalization, there are several world events that created this concept and reality. One of these events was the fall of the Berlin Wall in 1989. The collapse of the wall and the reduction in borders created the opportunity for globalization to take off, and quickly. The rise of the industrial revolution and internet revolution, and then, as Jon Dushinsky puts it, the rise of the individual revolution.
Fall of the Berlin Wall, 1989 |
The Millennial generation, those born between 1982 and 2000 (there is some dispute on the years), grew up in the era of globalization. As children during the fall of the Berlin Wall and the creation of the internet and World Wide Web, then search engines, social networking, google, apple's resurgence, etc, this generation works, thinks and acts differently. They embrace the individual revolution, but in a collaborative manner.
What does this mean for nonprofit organizations? What does it mean for all of us who work as, with, for, around or in collaboration with Millennials? It means that we can't expect for them to act like us. It means we need to understand who we are, who they are and how we can work together to create serious social change in a massively conflicted world.
These, now young adults, have traveled the world, have friends across borders, although they see no borders in their world, are highly educated, have been taught to be collaborative, but to accept their role as individuals in action. These savvy individuals are passionate. They want to see change and they will create their own movements to do it. Unlike generations before them, they also have the tools to make waves, create change and all through innovation and collaborative action.
In a time when governments around the world have reduced funding to nonprofit and nongovernmental organizations, Millennials and like minded individuals in other generations are being innovative in their approach to bridge the gap between what the organization can afford to provide and what their constituents need.
The rise of social entrepreneurship, innovation and business is here. It is happening and the Millennials are taking the lead.
How can we work with this group? How can we foster their creative, innovative and passionate spirit? Listen, be open to new ideas. Let's get out of this "box" of traditional fund development methods and add in a bit of Millennial attitude. Instead of trying to always find another grant, major gift or government supporter, why don't we think of how we can create sustainable change through sustainable funding. Just a thought.